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  • 2014
  • Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski
  • Format:Print
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Abstract

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.

Keywords

Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

Citation

Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
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More from the Author

    • June 2014
    • Faculty Research

    Going Social: Durex in China

    By: Mikolaj Jan Piskorski and Aaron Smith
    • January 2014
    • Faculty Research

    Social Strategy at Cisco Systems

    By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
    • 2013
    • Faculty Research

    Separating Homophily and Peer Influence with Latent Space

    By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
More from the Author
  • Going Social: Durex in China By: Mikolaj Jan Piskorski and Aaron Smith
  • Social Strategy at Cisco Systems By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
  • Separating Homophily and Peer Influence with Latent Space By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
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