Publications
Publications
- October 2011 (Revised August 2017)
- HBS Case Collection
PunchTab, Inc.
By: Ramana Nanda, William R. Kerr and Lauren Barley
Abstract
PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.
Keywords
Financial Strategy; Investment; Investment Funds; Web Sites; Mobile Technology; Corporate Entrepreneurship; Venture Capital; San Francisco
Citation
Nanda, Ramana, William R. Kerr, and Lauren Barley. "PunchTab, Inc." Harvard Business School Case 812-033, October 2011. (Revised August 2017.)
About The Authors
