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  • October 2011 (Revised August 2017)
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PunchTab, Inc.

By: Ramana Nanda, William R. Kerr and Lauren Barley
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.

Keywords

Financial Strategy; Investment; Investment Funds; Internet and the Web; Mobile and Wireless Technology; Corporate Entrepreneurship; Venture Capital; San Francisco

Citation

Nanda, Ramana, William R. Kerr, and Lauren Barley. "PunchTab, Inc." Harvard Business School Case 812-033, October 2011. (Revised August 2017.)
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About The Authors

Ramana Nanda

Entrepreneurial Management
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William R. Kerr

Entrepreneurial Management
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Related Work

    • June 2012 (Revised March 2015)
    • Faculty Research

    PunchTab, Inc.

    By: Ramana Nanda and William R. Kerr
    • November 2016
    • Faculty Research

    PunchTab, Inc. Investor Presentation Deck

    By: William R. Kerr and Ramana Nanda
    • October 2011 (Revised August 2017)
    • Faculty Research

    PunchTab, Inc.

    By: Ramana Nanda, William R. Kerr and Lauren Barley
Related Work
  • PunchTab, Inc. By: Ramana Nanda and William R. Kerr
  • PunchTab, Inc. Investor Presentation Deck By: William R. Kerr and Ramana Nanda
  • PunchTab, Inc. By: Ramana Nanda, William R. Kerr and Lauren Barley
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