Publications
Publications
  • November 1997
  • Article
  • Journal of Marketing Research (JMR)

Rethinking Market Research: Putting People Back In

By: Gerald Zaltman
  • Format:Print
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Keywords

Markets; Research

Citation

Zaltman, Gerald. "Rethinking Market Research: Putting People Back In." Journal of Marketing Research (JMR) 34, no. 4 (November 1997).

About The Author

Gerald Zaltman

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