I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down, and start looking for the cheese. I Moved Your Cheese takes a different point of view. This stand-alone book tells the inspiring story of a new generation of mice who begin to reexamine what others have taken for granted and to ask the important questions. Rather than simply accepting their fate and dutifully chasing after cheese, Max, Zed, and Big break the rules, challenge the limitations and constraints others have accepted, and set out to create new realities This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth—and even personal development—almost always depend on the ability to challenge accepted notions, reshape the environment, and play by a different set of rules... our own. To succeed in these endeavors, we need to understand the ways in which we unwittingly limit ourselves. As Zed explains to Max, "The problem is not that the mouse is in the maze, but that the maze is in the mouse."