Publications
Publications
- October 2011 (Revised October 2013)
- HBS Case Collection
Gracious Eloise: What Do Angels Want? (B)
By: Lena G. Goldberg, Janet Kraus and Mary Beth Findlay
Abstract
Having received an extensive critique of her business plan but only a small amount of financing from an angel group she pitched in 2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again.
Keywords
Citation
Goldberg, Lena G., Janet Kraus, and Mary Beth Findlay. "Gracious Eloise: What Do Angels Want? (B)." Harvard Business School Supplement 312-055, October 2011. (Revised October 2013.)