Publications
Publications
  • October 2011
  • Case
  • HBS Case Collection

CSN Stores

By: William A. Sahlman and Neil Tolaney
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level.

Keywords

Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry

Citation

Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.

About The Author

William A. Sahlman

Entrepreneurial Management
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