Publications
Publications
- October 2011 (Revised July 2012)
- HBS Case Collection
Boeing 737 Industrial Footprint: The Wichita Decision
By: Willy Shih and Margaret Pierson
Abstract
The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and Manufacturing: Application to Commercial Aircraft," HBS No. 612-035.
Keywords
Citation
Shih, Willy, and Margaret Pierson. "Boeing 737 Industrial Footprint: The Wichita Decision." Harvard Business School Case 612-036, October 2011. (Revised July 2012.)