Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2011
  • Case
  • HBS Case Collection

Vibco Industrial Vibrators

By: Das Narayandas, Kerry Herman and Matthew Preble
  • Format:Print
  • | Pages:28
ShareBar

Abstract

Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through small incremental growth and customize his products to each customers unique needs. Should he dedicate the majority of his small firm's marketing budget to just these two products that he hoped could launch Vibco to the next level of sales?

Keywords

Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry

Citation

Narayandas, Das, Kerry Herman, and Matthew Preble. "Vibco Industrial Vibrators." Harvard Business School Case 512-005, September 2011.
  • Educators

About The Author

Das Narayandas

Marketing
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    Shore Capital Partners: 2025

    By: Boris Groysberg and Kerry Herman
    • April 2025
    • Faculty Research

    Setting a CEO Agenda: Ole Rosgaard at Greif

    By: Krishna Palepu and Kerry Herman
    • January 2025 (Revised March 2025)
    • Faculty Research

    Gavi and the 'Next' Pandemic

    By: Tarun Khanna and Kerry Herman
More from the Authors
  • Shore Capital Partners: 2025 By: Boris Groysberg and Kerry Herman
  • Setting a CEO Agenda: Ole Rosgaard at Greif By: Krishna Palepu and Kerry Herman
  • Gavi and the 'Next' Pandemic By: Tarun Khanna and Kerry Herman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.