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Exeter Group, Inc. (B)

By: Robert G. Eccles, Das Narayandas and Kerry Herman
  • Format:Print
  • | Pages:3
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Abstract

This case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case.

Keywords

Customers; Decision Choices and Conditions; Projects

Citation

Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (B)." Harvard Business School Supplement 412-035, September 2011.

About The Author

Das Narayandas

Marketing
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