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  • September 2011 (Revised February 2013)
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Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues—and an ever growing number of corporate environmental rankings—led to a proliferation of competitors to Trucost, and an industry shakeout was predicted. How should Trucost compete?

Keywords

Competitive Strategy; Knowledge Use And Leverage; Distribution Channels; Investment; Measurement And Metrics; Corporate Social Responsibility And Impact; Information; Value; Environmental Sustainability; Financial Services Industry

Citation

Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
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About The Author

Michael W. Toffel

Technology and Operations Management
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Related Work

    • September 2011 (Revised February 2013)
    • Faculty Research

    Trucost: Valuing Corporate Environmental Impacts

    By: Michael W. Toffel and Stephanie van Sice
Related Work
  • Trucost: Valuing Corporate Environmental Impacts By: Michael W. Toffel and Stephanie van Sice
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