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  • September 2011 (Revised December 2011)
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CARD Group: Mutually Reinforcing Institutions

By: Cynthia A. Montgomery, Michael Shih-Ta Chen and Dawn Lau
  • Format:Print
  • | Pages:34
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Abstract

CARD (Center for Agricultural and Rural Development) is a Philippines-based microfinance organization that began as an NGO and has since expanded into eight related entities providing services to the poor. Under Founding Director Dr. Aristotle Alip's leadership, CARD has become one of the top microfinance institutions in the world. More recently, larger commercial and financial institutions are seeking a slice of the microfinance market. The main dilemma Dr. Alip faces is: Should he partner with commercial institutions to reap benefits from their larger sources of capital and technology expertise? Would that mean compromising his original mission of elevating people from the base of the pyramid?

Keywords

Microfinance; Partners and Partnerships; Non-Governmental Organizations; Business Strategy; Competitive Strategy; Financial Services Industry; Philippines

Citation

Montgomery, Cynthia A., Michael Shih-Ta Chen, and Dawn Lau. "CARD Group: Mutually Reinforcing Institutions." Harvard Business School Case 712-414, September 2011. (Revised December 2011.)
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About The Author

Cynthia A. Montgomery

Strategy
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More from the Authors
  • Assets, Capabilities, and Other Resources By: Cynthia A. Montgomery and Maria Roche
  • Green Monday By: José B. Alvarez, Billy Chan and Dawn H. Lau
  • GHN and AhaMove: Last-Mile Delivery in Vietnam By: Kris Ferreira, Joel Goh and Dawn H. Lau
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