The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and marketing licensed software which had been under development for several years but had yet to become profitable.
Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry;
Citation:
Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Case 212-010, August 2011. (Revised November 2017.) View Details
