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  • August 2011 (Revised November 2017)
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Adaptive Engineering, LLC

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:6 
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Abstract

The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and marketing licensed software which had been under development for several years but had yet to become profitable.

Keywords

Leadership; Growth And Development Strategy; Decision Making; Service Industry; Technology Industry

Citation

Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Case 212-010, August 2011. (Revised November 2017.)
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About The Authors

Richard S. Ruback

Finance
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Royce G. Yudkoff

Finance
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Related Work

    • August 2011 (Revised November 2017)
    • Faculty Research

    Adaptive Engineering, LLC

    By: Richard S. Ruback and Royce Yudkoff
    • January 2019
    • Faculty Research

    Adaptive Engineering, LLC

    By: Richard S. Ruback and Royce Yudkoff
Related Work
  • Adaptive Engineering, LLC By: Richard S. Ruback and Royce Yudkoff
  • Adaptive Engineering, LLC By: Richard S. Ruback and Royce Yudkoff
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