Publications
Publications
- August 2011 (Revised September 2011)
- HBS Case Collection
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Abstract
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
Keywords
Citation
Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)