Publications
Publications
- August 2011
- HBS Case Collection
Mibanco: Meeting the Mainstreaming of Microfinance (MM)
By: Michael Chu, Gustavo Herrero and Jean Hazell
Abstract
Facing an increasingly competitive microfinance market in Peru, Mibanco must continually optimize its product offerings, marketing operations, and human resource management to stay on top. This multimedia courseware provides visual orientation to enable viewers to more fully understand the nature of microentrepreneurs and the microfinance market in Peru, as well how Mibanco attracts and retains clients, balances efficiency and risk management in its loan portfolio, and works to build an organization capable of sustaining rapid growth. The courseware includes five video segments: Introduction, Competition, Marketing, Operations and Human Resources, with a total run time of 52 minutes.
Keywords
Microfinance; Markets; Change; Problems and Challenges; Management Teams; Employees; Marketing; Operations; Human Resources; Financial Services Industry; Peru
Citation
Chu, Michael, Gustavo Herrero, and Jean Hazell. "Mibanco: Meeting the Mainstreaming of Microfinance (MM)." Harvard Business School Multimedia/Video Case 310-701, August 2011.
About The Author
