Publications
Publications
- July 2011 (Revised November 2012)
- HBS Case Collection
Ultimate Fighting Championship: License to Operate (A)
By: George Serafeim and Kyle Welch
Abstract
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.
Keywords
Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Entertainment and Recreation Industry
Citation
Serafeim, George, and Kyle Welch. "Ultimate Fighting Championship: License to Operate (A)." Harvard Business School Case 112-011, July 2011. (Revised November 2012.)