Publications
Publications
  • July 2011 (Revised January 2012)
  • Teaching Note
  • HBS Case Collection

Demand Media (TN)

By: John Deighton and Leora Kornfeld
  • Format:Print
  • | Pages:7
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Abstract

Teaching Note for 512021.

Keywords

Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

Citation

Deighton, John, and Leora Kornfeld. "Demand Media (TN)." Harvard Business School Teaching Note 512-021, July 2011. (Revised January 2012.)

About The Author

John A. Deighton

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