Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2011 (Revised January 2012)
  • Teaching Note
  • HBS Case Collection

Demand Media (TN)

By: John Deighton and Leora Kornfeld
  • Format:Print
  • | Pages:7
ShareBar

Abstract

Teaching Note for 512021.

Keywords

Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

Citation

Deighton, John, and Leora Kornfeld. "Demand Media (TN)." Harvard Business School Teaching Note 512-021, July 2011. (Revised January 2012.)
  • Purchase

About The Author

John A. Deighton

→More Publications

More from the Authors

    • November 2022
    • Interactive Advertising Bureau

    The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

    By: John A. Deighton and Leora Kornfeld
    • 2022
    • Faculty Research

    The Internet's Effects on Consumption: Useful, Harmful, Playful

    By: John A. Deighton and Leora Kornfeld
    • March 2022
    • Faculty Research

    Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions

    By: John Deighton and Leora Kornfeld
More from the Authors
  • The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation By: John A. Deighton and Leora Kornfeld
  • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
  • Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions By: John Deighton and Leora Kornfeld
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College