Evolve (Again)

Rosabeth M. Kanter

Article | Harvard Business Review | July – August 2011

Evolve (Again)

Abstract

Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the lessons don't include rushing to fund start-ups on the basis of back-of-the-envelope calculations. The tools are changing, but not the rules about change. Encouraging self-organizing networks to let them investigate whatever they want to through company channels can produce new business ideas, as IBM found in the early days of virtualization. When talented employees leave to start ventures, smart companies keep them in the family through seed-capital investments or alumni groups. Experiments with other models, whether internal or with partners, provide experience and readiness for future change. Learning from partners, or from corporate venture capital investments, is a strategic capability.

Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships;

Format: Print

1 pages

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Citation:

Kanter, Rosabeth M. "Evolve (Again)." Harvard Business Review 89, nos. 7-8 (July–August 2011): 36.

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group. Teaching Note for HBS No. 319-044.

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group.

This teaching note assists in the classroom instruction of the HBS No. 318-089, “City Year at 30: Toward Long-Term Impact.” It offers to instructors a case summary and analysis, along with student preparation questions and a guide for classroom discussion of the case. The teaching note helps explain teaching objectives of the case, including lessons on how to manage the growth and evolution of not-for-profit social enterprises and how to pursue even bigger societal change.

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Evolve (Again)

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