Case | HBS Case Collection | May 2011 (Revised July 2015)

Ford Motor Company: Strengthening the Dealer Network

by V. Kasturi Rangan, Katharine Lee and Marie Bell

Abstract

The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.

Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry;

Language: English Format: Print 25 pages EducatorsPurchase

Citation:

Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)

Related Work

  1. Case | HBS Case Collection | May 2011 (Revised July 2015)

    Ford Motor Company: Strengthening the Dealer Network

    V. Kasturi Rangan, Katharine Lee and Marie Bell

    The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.

    Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry;

    Citation:

    Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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