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  • June 2011 (Revised November 2014)
  • Case
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Vehbi Koç and the Making of Turkey's Largest Business Group

By: Asli M. Colpan and Geoffrey Jones
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case serves as a vehicle to explain why diversified business groups are so important in emerging markets such as Turkey. It explores the role of market imperfections, government policies and entrepreneurial ambition in their creation, as well as the organizational challenges posed by managing such diversified firms owned by a family. Much of the firm's growth came from licensing and joint venture agreements with multinational firms which were unable, or unwilling, to invest directly in Turkey because of political risk and government restrictions. The case ends in 1988, when the founder has received a report from the management consultancy Bain calling for the firm to reduce the range of activities it undertakes because of the competitive challenges resulting from the liberalization of the Turkish economy.

Keywords

Emerging Markets; Entrepreneurship; Globalization; Organizational Structure; Diversification; Manufacturing Industry; Turkey

Citation

Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group." Harvard Business School Case 811-081, June 2011. (Revised November 2014.)
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About The Author

Geoffrey G. Jones

General Management
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Related Work

    • June 2011 (Revised November 2012)
    • Faculty Research

    Vehbi Koç and the Making of Turkey's Largest Business Group (TN)

    By: Asli M. Colpan and Geoffrey Jones
    • December 2014 (Revised January 2015)
    • Faculty Research

    Vehbi Koç and the Making of Turkey's Largest Business Group (B)

    By: Asli M. Colpan and Geoffrey Jones
    • June 2011 (Revised November 2014)
    • Faculty Research

    Vehbi Koç and the Making of Turkey's Largest Business Group

    By: Asli M. Colpan and Geoffrey Jones
Related Work
  • Vehbi Koç and the Making of Turkey's Largest Business Group (TN) By: Asli M. Colpan and Geoffrey Jones
  • Vehbi Koç and the Making of Turkey's Largest Business Group (B) By: Asli M. Colpan and Geoffrey Jones
  • Vehbi Koç and the Making of Turkey's Largest Business Group By: Asli M. Colpan and Geoffrey Jones
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