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  • June 2011
  • Background Note
  • HBS Case Collection

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett
  • Format:Print
  • | Pages:26
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Abstract

Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and how people and groups utilize them. With an appreciation of the range of options, frequency of use, and typical activities, companies can better understand how social media impacts their branding, customer service, and selling model.

Keywords

Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web

Citation

Bradley, Stephen P., and Nancy Bartlett. "It's a Social World." Harvard Business School Background Note 711-544, June 2011.
  • Educators

About The Author

Stephen P. Bradley

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    • March 2011 (Revised September 2011)
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    • April 2010 (Revised June 2011)
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  • Everyone and Everything is Online By: Stephen P. Bradley and Nancy Bartlett
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  • Television Competes for a Digital Audience By: Stephen P. Bradley and Nancy Bartlett
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