Publications
Publications
  • 2009
  • Article
  • Foundations and Trends® in Marketing

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia
  • Format:Print
  • | Pages:52
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Keywords

Marketing; Innovation and Invention; Management; Integration; Perspective

Citation

Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.

About The Author

Elie Ofek

Marketing
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