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Hybrid Electric Vehicles: A 2011 Update

By: John T. Gourville
  • Format:Print
  • | Pages:8
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Abstract

This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.

Keywords

Product; Adoption; Auto Industry

Citation

Gourville, John T. "Hybrid Electric Vehicles: A 2011 Update." Harvard Business School Supplement 511-125, May 2011.

About The Author

John T. Gourville

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