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  • May 2011 (Revised July 2012)
  • Exercise

Remicade/Simponi: Confidential Instructions for Johnson & Johnson

By: Guhan Subramanian and Rhea Ghosh
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.

Keywords

Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe

Citation

Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Johnson & Johnson." Harvard Business School Exercise 911-045, May 2011. (Revised July 2012.)
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About The Author

Guhan Subramanian

Negotiation, Organizations & Markets
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Related Work

    • May 2011 (Revised July 2012)
    • Faculty Research

    Remicade/Simponi: Confidential Instructions for Johnson & Johnson

    By: Guhan Subramanian and Rhea Ghosh
    • August 2013
    • Faculty Research

    Remicade-Simponi

    By: Guhan Subramanian and Charlotte Krontiris
Related Work
  • Remicade/Simponi: Confidential Instructions for Johnson & Johnson By: Guhan Subramanian and Rhea Ghosh
  • Remicade-Simponi By: Guhan Subramanian and Charlotte Krontiris
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