May 2011 (Revised July 2012)
Exercise

Remicade/Simponi: Confidential Instructions for Johnson & Johnson

Format:Print
| Language:English
| Pages:20

Abstract

This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.

Keywords

Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe

Citation

Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Johnson & Johnson." Harvard Business School Exercise 911-045, May 2011. (Revised July 2012.)