Publications
Publications
- March 2011 (Revised September 2011)
- HBS Case Collection
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
Abstract
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digital technologies and broadband radically revolutionized the value equation for many industries, giving more influence and power to the individual.
Keywords
Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Citation
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)