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  • April 2011 (Revised January 2019)
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Talismark

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

Talismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt its new customer acquisition efforts, and it would be 18 months until the company could begin to acquire new business. The case explores the rationale and consequences of re-engineering a business.

Keywords

Restructuring; Business Processes; Information Management; Sales; Organizational Change and Adaptation; Wastes and Waste Processing

Citation

Ruback, Richard S., and Royce Yudkoff. "Talismark." Harvard Business School Case 211-097, April 2011. (Revised January 2019.)
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About The Authors

Richard S. Ruback

Finance
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Royce G. Yudkoff

Finance
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Related Work

    • April 2011 (Revised January 2019)
    • Faculty Research

    Talismark

    By: Richard S. Ruback and Royce Yudkoff
    • May 2020
    • Faculty Research

    Talismark

    By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Related Work
  • Talismark By: Richard S. Ruback and Royce Yudkoff
  • Talismark By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
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