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Publications
  • 2011
  • Casebook

Transnational Management: Text Cases and Readings in Cross Border Management

By: Christopher A. Bartlett and Paul W. Beamish
  • Format:Print
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Abstract

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Keywords

Experience and Expertise; Economy; Framework; Cross-Cultural and Cross-Border Issues; Global Strategy; Management; Problems and Challenges; Situation or Environment; Strategy; Competition

Citation

Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 6th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2011.

About The Author

Christopher A. Bartlett

→More Publications

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  • Forbidden City: Launching a Craft Beer in China (Brief Case) By: Christopher A. Bartlett and Carole Carlson
  • Forbidden City: Launching a Craft Beer in China By: Christopher A. Bartlett and Carole Carlson
  • Amanda Tremblay at Citrine Software Solutions Teaching Note (Brief Case) By: Christopher A. Bartlett and Paul S. Myers
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