Publications
Publications
- April 2011
- HBS Case Collection
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Abstract
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market.
Keywords
Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
Citation
Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.