Historical Trajectories and Corporate Competences in Wind Energy

Geoffrey  Jones; Loubna  Bouamane

Working Paper | HBS Working Paper Series | 2011

Historical Trajectories and Corporate Competences in Wind Energy

by Geoffrey Jones and Loubna Bouamane

Abstract

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms, and the more recent growth of German, Spanish, Indian, and Chinese firms. While natural resource endowment in wind has not been very significant in explaining the country of origin of leading firms, the existence of rural areas not supplied by grid electricity was an important motivation for early movers in both the U.S. and Denmark. Public policy was the problem rather than the opportunity for wind entrepreneurs before 1980, but beginning with feed-in tariffs and other policy measures taken in California, policy mattered a great deal. However, Danish firms, building on inherited technological capabilities and benefitting from a small-scale and decentralized industrial structure, benefitted more from Californian public policies. The more recent growth of German, Spanish, and Chinese firms reflected both home country subsidies for wind energy and strong local content policies, while successful firms pursued successful strategies to acquire technologies and develop their own capabilities.

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark;

Language: English

Format: Print

82 pages

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Citation:

Jones, Geoffrey, and Loubna Bouamane. "Historical Trajectories and Corporate Competences in Wind Energy." Harvard Business School Working Paper, No. 11-112, May 2011.

Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article also introduces the notions of "history-informed strategy research" distinguishing between the dimensions of "history to theory" and "history in theory" and discussing under-utilized methods that may further work on history-informed strategy research. The article discusses how contemporary research contributes to history-informed research within the strategy field, examines key methodological and empirical challenges associated with such research, and develops an agenda for future research.

Case | HBS Case Collection | July 2015 (Revised January 2020)

Horst Dassler, Adidas, and the Commercialization of Sport

Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous African-American sprinter, in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sponsorship, competing fiercely against competitors such as Puma and Nike. During the 1970s he played a key role in commercializing the international soccer federation FIFA, including creating a television market for soccer, and he subsequently became a key force behind arranging sponsorships and broadcasting rights for the Olympics. The case explores the drivers of success of this major consumer brand and provides the opportunity to discuss the positives and negatives of the globalization and commercialization of sport.

Keywords: corruption; Economic History; business history; entertainment; business; strategy; media; Sports; Digital technology; blockbuster; superstar; film; television; music; publishing; performing arts; nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America;

Citation:

Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.) View Details

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The case examines the entrepreneurial career of Rupert Murdoch and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth and the role of his family in its management. The case considers the political impact of News Corporation's newspapers and other media and their alleged role in shaping political opinion.

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Historical Trajectories and Corporate Competences in Wind Energy

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