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  • March 2011 (Revised March 2017)
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Red Hen Baking Company

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

In 2007, the Red Hen Baking Company was deciding whether to move from its cramped and inefficient facility to a new facility. It had been in business about 8 years, and 2006 was the first year RHB realized a profit that was over $50,000. The added annual cost of the new location was about $58,000 and would require a $300,000 build-out. While the owner of Red Hen was excited about the possibility of a new, efficient bakery, he wondered if it was worth the added expense and risk.

Keywords

Entrepreneurship; Capital; Risk Management; Expansion

Citation

Ruback, Richard S., and Royce Yudkoff. "Red Hen Baking Company." Harvard Business School Case 211-091, March 2011. (Revised March 2017.)
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About The Authors

Richard S. Ruback

Finance
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Royce G. Yudkoff

Finance
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Related Work

    • October 2013 (Revised February 2019)
    • Faculty Research

    Red Hen Baking Company

    By: Richard Ruback, Royce Yudkoff and Lisa Paige
    • March 2011 (Revised March 2017)
    • Faculty Research

    Red Hen Baking Company

    By: Richard S. Ruback and Royce Yudkoff
Related Work
  • Red Hen Baking Company By: Richard Ruback, Royce Yudkoff and Lisa Paige
  • Red Hen Baking Company By: Richard S. Ruback and Royce Yudkoff
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