Publications
Publications
  • March 2011 (Revised August 2012)
  • Case
  • HBS Case Collection

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.

Keywords

Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry

Citation

Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "Caesars Entertainment: CodeGreen." Harvard Business School Case 111-115, March 2011. (Revised August 2012.)

About The Author

George Serafeim

Accounting and Management
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