Publications
Publications
- 2011
- Journal of Management Development
Rethinking the MBA: Business Education at a Crossroads
By: Srikant M. Datar, David A. Garvin and Patrick Cullen
Abstract
The paper seeks to examine major challenges facing MBA programs and to argue that they will have to reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims to call for collective action across the business school field to effectively address these challenges.
Keywords
Business Education; Curriculum and Courses; Innovation and Invention; Problems and Challenges; Value Creation
Citation
Datar, Srikant M., David A. Garvin, and Patrick Cullen. "Rethinking the MBA: Business Education at a Crossroads." Journal of Management Development 30, no. 5 (2011): 451–462.