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  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse
  • Format:Print
  • | Pages:21
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Keywords

Marketing Strategy; Technology

Citation

Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
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About The Author

Anita Elberse

Marketing
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More from the Author
  • The Video-Streaming Wars in 2025: Can Anyone Catch Netflix? By: Anita Elberse and Javiera Larenas
  • YouTube: Bidding for NFL Sunday Ticket By: Anita Elberse and Crystal Yao
  • RedBird Capital Partners By: Anita Elberse and David Moreno Vicente
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