Faculty & Research
Publications
Publications

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse
  • Format:Print
  • | Pages:21
ShareBar

Keywords

Marketing Strategy; Technology

Citation

Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.

About The Author

Anita Elberse

Marketing
More Publications

More from the Author