Publications
Publications

Strategic Marketing in Creative Industries: Managing and Marketing Talent

By: Anita Elberse
  • Format:Print
  • | Pages:17
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Keywords

Marketing Strategy; Talent and Talent Management

Citation

Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.

About The Author

Anita Elberse

Marketing
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