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Publications

Strategic Marketing in Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
  • Format:Print
  • | Pages:18
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Keywords

Marketing Strategy; Product Marketing

Citation

Elberse, Anita. "Strategic Marketing in Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 511-012, March 2011.

About The Author

Anita Elberse

Marketing
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