Publications
Publications
- March 2011 (Revised August 2014)
- HBS Case Collection
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
Abstract
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
Keywords
Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
Citation
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)