Publications
Publications
  • fall 1998
  • Article
  • Journal of Business-to-Business Marketing

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman
  • Format:Print
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Keywords

Teaching; Higher Education; Markets; Business Ventures

Citation

Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).

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