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Publications
Publications
  • fall 1998
  • Article
  • Journal of Business-to-Business Marketing

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman
  • Format:Print
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Keywords

Teaching; Higher Education; Markets; Business Ventures

Citation

Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).
  • Find it at Harvard

About The Authors

V. Kasturi Rangan

Marketing
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Gerald Zaltman

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More from the Authors
  • Transformative Social Impact: Health Leads (B) By: V. Kasturi Rangan and Sarah Appleby
  • Equal Justice Initiative: Mercy, Truth and Dignity By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
  • Essex County Community Foundation: Pivot to Systems Philanthropy By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
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