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  • January 10, 2011
  • Article
  • Harvard Business Review Blogs

Starbucks' Logo Debate Shows Customers' Engagement

By: Nancy F. Koehn
  • Format:Print
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Keywords

Customers; Food and Beverage Industry

Citation

Koehn, Nancy F. "Starbucks' Logo Debate Shows Customers' Engagement." Harvard Business Review Blogs (January 10, 2011).

About The Author

Nancy F. Koehn

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