The Channel Intermediary Selection Decision: A Model and an Application

By: V. K. Rangan, Andris A. Zoltners and Robert J. Becker

Keywords

Rangan, V. K., Andris A. Zoltners, and Robert J. Becker. "The Channel Intermediary Selection Decision: A Model and an Application." Management Science 32, no. 9 (September 1986).

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