Publications
Publications
  • September 1986
  • Article
  • Management Science

The Channel Intermediary Selection Decision: A Model and an Application

By: V. K. Rangan, Andris A. Zoltners and Robert J. Becker
  • Format:Print
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Keywords

Decision Making

Citation

Rangan, V. K., Andris A. Zoltners, and Robert J. Becker. "The Channel Intermediary Selection Decision: A Model and an Application." Management Science 32, no. 9 (September 1986).

About The Author

V. Kasturi Rangan

Marketing
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