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  • February 2011
  • Case
  • HBS Case Collection

Barceló Hotels and Resorts (A)

By: John T. Gourville and Marco Bertini
  • Format:Print
  • | Pages:29 
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Abstract

Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.

Keywords

Advertising Campaigns; Decision Choices And Conditions; Price; Brands And Branding; Marketing Strategy; Corporate Strategy; Accommodations Industry

Citation

Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.

About The Authors

John T. Gourville

Marketing
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Marco Bertini

Marketing
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