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  • February 2011
  • Case
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Barceló Hotels and Resorts (A)

By: John T. Gourville and Marco Bertini
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.

Keywords

Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry

Citation

Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
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About The Authors

John T. Gourville

Marketing
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Marco Bertini

Marketing
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More from the Authors

    • March 2022
    • Journal of Marketing

    Carbon Footprinting and Pricing under Climate Concerns

    By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
    • October 2021 (Revised January 2022)
    • Faculty Research

    Project Maji: Pricing Water in Sub-Saharan Africa

    By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
    • September–October 2017
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    When It's Time to Expand Beyond the Base

    By: Marco Bertini and Nader Tavassoli
More from the Authors
  • Carbon Footprinting and Pricing under Climate Concerns By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
  • Project Maji: Pricing Water in Sub-Saharan Africa By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
  • When It's Time to Expand Beyond the Base By: Marco Bertini and Nader Tavassoli
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