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Publications
Publications
  • February 2011
  • Teaching Note
  • HBS Case Collection

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for 511-068.

Keywords

Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

Citation

Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
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About The Authors

John A. Deighton

→More Publications

Jill J. Avery

Marketing
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More from the Authors

    • May 2023
    • Faculty Research

    Away: Scaling a DTC Travel Brand

    By: Joseph B. Fuller and Jill Avery
    • May–June 2023
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    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    • March–April 2023
    • Harvard Business Review

    Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

    By: Jill Avery and Marco Bertini
More from the Authors
  • Away: Scaling a DTC Travel Brand By: Joseph B. Fuller and Jill Avery
  • A New Approach to Building Your Personal Brand: How to Communicate Your Value By: Jill Avery and Rachel Greenwald
  • Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation? By: Jill Avery and Marco Bertini
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