Publications
Publications
- February 2011
- HBS Case Collection
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Abstract
Teaching Note for 511-068.
Keywords
Brands and Branding; Sports; Product Development; Value; Safety; Online Technology; Communication Technology; Auto Industry
Citation
Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
