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Publications
Publications
  • February 2011
  • Teaching Note
  • HBS Case Collection

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for 511-068.

Keywords

Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

Citation

Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
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About The Authors

John A. Deighton

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Jill J. Avery

Marketing
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More from the Authors

    • November 2022
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    The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

    By: John A. Deighton and Leora Kornfeld
    • 2022
    • Faculty Research

    The Internet's Effects on Consumption: Useful, Harmful, Playful

    By: John A. Deighton and Leora Kornfeld
    • June 2022 (Revised August 2022)
    • Faculty Research

    Dollar Tree: Breaking the Buck

    By: Jill Avery and Marco Bertini
More from the Authors
  • The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation By: John A. Deighton and Leora Kornfeld
  • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
  • Dollar Tree: Breaking the Buck By: Jill Avery and Marco Bertini
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