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Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for 511-068.

Keywords

Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

Citation

Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.

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