Publications
Publications
  • spring 1987
  • Article
  • Marketing Science

The Channel Design Decision: A Model and an Application

By: V. K. Rangan
  • Format:Print
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Keywords

Design; Decision Making

Citation

Rangan, V. K. "The Channel Design Decision: A Model and an Application." Marketing Science 6, no. 2 (spring 1987).

About The Author

V. Kasturi Rangan

Marketing
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