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  • February 2011 (Revised August 2012)
  • Teaching Note
  • HBS Case Collection

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred
  • Format:Print
  • | Pages:16
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Abstract

Teaching Note for 510050.

Keywords

Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price

Citation

Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)

About The Author

Elie Ofek

Marketing
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