Online Marketing at Big Skinny

Benjamin  Edelman; Scott  Kominers

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Teaching Note | HBS Case Collection | February 2011 (Revised June 2014)

Online Marketing at Big Skinny

by Benjamin Edelman and Scott Kominers

Abstract

Teaching Note for 911033.

Keywords: Marketing; Online Advertising;

Language: English

Format: Print

16 pages

Purchase

Citation:

Edelman, Benjamin, and Scott Kominers. "Online Marketing at Big Skinny." Harvard Business School Teaching Note 911-034, February 2011. (Revised June 2014.)