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John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007

By: John A. Quelch
  • Format:Video
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Abstract

BBC Worldwide CEO, John Smith addresses AMP participants in October 2007.

Keywords

Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom

Citation

Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011.

About The Author

John A. Quelch

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