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Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch
  • Format:Video
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Abstract

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans.

Keywords

Brands and Branding; Global Strategy; Media and Broadcasting Industry

Citation

Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.

About The Author

John A. Quelch

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