oDesk: Changing How the World Works

Boris  Groysberg; David A. Thomas; Jennifer M. Tydlaska

Case | HBS Case Collection | February 2011

oDesk: Changing How the World Works

by Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska

Abstract

It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including experience, skills and certifications, to Employers who use this information as a basis for interviewing and hiring Contractors. oDesk's online marketplace also includes a payment platform and tools which allow Employers to audit and verify Contractors' work and time sheets. oDesk collects commissions, approximately 10% of gross services, on all work which goes through its platform. oDesk has enjoyed robust growth since its inception, and, to date, has focused on a very distinct market segment: small and medium sized employers, Contractors who provide computer programming services, and U.S. based employers hiring overseas Contractors. Swart believes that the time has come for oDesk to expand beyond this niche, but he is concerned about maintaining oDesk's strong reputation and market positioning and, as such, he wants to grow in a very focused manner. Should oDesk expand its customer focus to include large employers? Broaden the services its marketplace offers beyond computer programming? Or, widen its geographic reach? Each of these growth options offers opportunities and entails costs. Swart considers each of these in turn.

Keywords: Recruitment; Leadership; Growth and Development Strategy; Market Platforms; Marketplace Matching; Corporate Strategy; Online Technology; Consulting Industry;

Format: Print

26 pages

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Citation:

Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.

Case | HBS Case Collection | July 2020

The Honor Foundation: Accessing Special Operations Talent

Boris Groysberg and John Masko

In 2020, The Honor Foundation (THF), a nonprofit dedicated to helping U.S. military special operators to transition into civilian careers, was facing a series of strategic challenges. THF had been founded in 2013 by former Navy SEAL trainee Joe Musselman, who observed a disturbing pattern: once special operators left the military in their mid-30s or 40s, they tended to end up in jobs in which they were overqualified, underpaid, and unfulfilled. Musselman attributed this to fundamental disconnects between the world of special operations, whose members had unique and deep skill sets but little experience articulating them in the civilian world, and the world of business. THF’s programs gave transitioning special operators space to reflect on what they wanted out of their transition, and hard skills for interviewing, resume writing, and networking. Over seven years, its three month program had grown to serve over 200 transitioners per year on three campuses plus a virtual campus. But in early 2020, THF was not yet serving America’s largest contingent of special operators: the U.S. Army Special Forces. As the COVID-19 pandemic raged, THF CEO Matt Stevens was evaluating how best to incorporate Army special operators and fulfill THF’s mission of serving all the U.S. special ops community. Should THF build another physical campus? Should it use its virtual campus to incorporate Army special operators instead? Or should it take on government funding to scale quickly? Students who read this case will evaluate this strategic problem while becoming familiar with the unique skills of the Special Operations Forces community.

Keywords: Experience and Expertise; Talent and Talent Management; Curriculum and Courses; Executive Education; Social Entrepreneurship; National Security; Recruitment; Retention; Job Interviews; Job Search; Knowledge Use and Leverage; Leadership Development; Leadership Style; Crisis Management; Mission and Purpose; Retirement; Nonprofit Organizations; War; Education Industry; San Diego; Virginia;

Citation:

Groysberg, Boris, and John Masko. "The Honor Foundation: Accessing Special Operations Talent." Harvard Business School Case 421-006, July 2020. View Details

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Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an abrupt and intense change of focus—the goal was no longer expansion, but survival. Solomonov had overcome much in his life, including addiction and the death of his younger brother; these experiences had given him the perspective to take on great challenges in his career, the COVID-19 pandemic being the greatest challenge yet. As the economy cautiously started to reopen in June 2020, how should Solomonov and Cook proceed? How should they think about their business in terms of survival through the duration of the pandemic and set themselves up to come back even stronger in the post-pandemic world?

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