Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2011 (Revised November 2012)
  • Case
  • HBS Case Collection

Aquion Energy

By: Thomas R. Eisenmann and David Kiron
  • Format:Print
  • | Language:English
  • | Pages:28
ShareBar

Abstract

Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?

Keywords

Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry

Citation

Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
  • Educators
  • Purchase

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

Related Work

    • February 2011 (Revised November 2012)
    • Faculty Research

    Aquion Energy

    By: Thomas R. Eisenmann and David Kiron
Related Work
  • Aquion Energy By: Thomas R. Eisenmann and David Kiron
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College