Publications
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  • February 2011 (Revised November 2012)
  • Case
  • HBS Case Collection

Aquion Energy

By: Thomas R. Eisenmann and David Kiron
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?

Keywords

Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry

Citation

Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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