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  • February 2011 (Revised December 2014)
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RentJuice

By: Thomas Eisenmann and Liz Kind
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant applications, credit screening, lease documents), all through a single, intuitive, web-based interface. The case explores RentJuice's early development and the challenges it confronted in scaling its direct sales effort.

Keywords

Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry

Citation

Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • February 2011 (Revised December 2014)
    • Faculty Research

    RentJuice

    By: Thomas Eisenmann and Liz Kind
Related Work
  • RentJuice By: Thomas Eisenmann and Liz Kind
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