Publications
Publications
- February 2011 (Revised December 2014)
- HBS Case Collection
RentJuice
By: Thomas Eisenmann and Liz Kind
Abstract
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant applications, credit screening, lease documents), all through a single, intuitive, web-based interface. The case explores RentJuice's early development and the challenges it confronted in scaling its direct sales effort.
Keywords
Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
Citation
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)