Publications
Publications
- January 2011 (Revised March 2011)
- HBS Case Collection
Predictive Biosciences
By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
Abstract
A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.
Keywords
Mergers And Acquisitions; Factories, Labs, And Plants; Business Startups; Entrepreneurship; Health Testing And Trials; Growth And Development Strategy; Product Development; Biotechnology Industry
Citation
Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)
About The Authors
