Predictive Biosciences

Thomas R. Eisenmann; Jeffrey J. Bussgang; David  Kiron

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Case | HBS Case Collection | January 2011 (Revised March 2011)

Predictive Biosciences

by Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron

Abstract

A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.

Keywords: Mergers and Acquisitions; Factories, Labs, and Plants; Business Startups; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Product Development; Biotechnology Industry;

Format: Print

25 pages

Educators Purchase

Citation:

Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)

About the Authors

Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Entrepreneurial Management

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Jeffrey J. Bussgang

Senior Lecturer of Business Administration

Entrepreneurial Management

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Case | HBS Case Collection | August 2016 (Revised November 2019)

eSig: Growth Analysis

Mark Roberge and Tom Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a case supplement), students are asked to project the number of new users eSig will acquire in Q1 2016 and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and functionality of the actual freemium application upon which the case is based have been disguised.

Keywords: esignature; Computer software; Business or Company Management; Marketing Channels; Software; Business Startups; Computer Industry;

Citation:
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.) View Details

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Supplement | HBS Case Collection | November 2019 (Revised November 2019)

eSig: Growth Analysis

Mark N. Roberge and Thomas R. Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a case supplement, students are asked to project the number of new users eSig will acquire in Q1 2016, and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and functionality of the actual freemium application upon which the case is based have been disguised.

Keywords: esignature; Computer software; Corporate Entrepreneurship; Goods and Commodities; Innovation and Invention; Computer Industry; United States;

Citation:
Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, November 2019. (Revised November 2019.) View Details

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Case | HBS Case Collection | November 2019

Chief: Role for Carolyn Childers

Katherine Baldiga Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen

Citation:
Coffman, Katherine Baldiga, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Chief: Role for Carolyn Childers." Harvard Business School Case 920-019, November 2019. View Details

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Predictive Biosciences

Abstract

Citation:

About the Authors

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