Aardvark

Thomas R. Eisenmann; Alison Berkley Wagonfeld; Lauren  Barley

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Case | HBS Case Collection | January 2011

Aardvark

by Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Abstract

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive customer feedback.

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet;

Language: English

Format: Print

20 pages

Educators Purchase

Citation:

Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011. (request a courtesy copy.)

About the Author

Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Entrepreneurial Management

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Aardvark

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